MC² Market & Competitive Convergence
Steps To A Winning Presentation
95% of How Well Your Presentation is Going to Go Is Determined Before You Even Start.
The following steps, if followed in sequence, will guarantee a winning presentation every time."— David A. Peoples
STEP #1 DEFINE OBJECTIVES
What is the purpose of the presentation? When it's all over — what
is it that you want the audience to do?
STEP #2 DESIGN CLOSE
This is the most important part of the presentation. Play your best
cards here. Sing your best song last.
STEP #3 CREATE OPENING
This is the second most important part of the presentation. A set-up
for the close and a first impression of you.
STEP #4 OUTLINE BODY
What is your story? Support your case with reasons, facts, proof, examples,
references, etc.
STEP #5 ADD SPICE
How do I get the audience's attention and keep their interest?
STEP #6 DESIGN VISUAL AIDS
You are 43% more likely to persuade, and you can charge 26% more money
using visual aids.
STEP #7 TAILOR TO AUDIENCE
Convey the perception that your presentation was created just for them.
STEP #8 CREATE CHEAT SHEETS
Here are your wake-up calls. This is what you say next.
STEP #9 REHEARSE
There is no fast-food line. You have to pay your dues
The text is from the best-selling book
"PRESENTATIONS PLUS" BY DAVID A. PEOPLES
Consultant to: IBM, General Electric, Merrill Lynch, American Red Cross
DAVID A. PEOPLES is an internationally celebrated speaker, presenter and sales trainer for major corporations and professional associations. He was IBM's first consulting instructor, where, over the past 30 years, he has trained more than 8,000 IBM employees.
His other clients include Alliance Capital, Genuine Parts, Siemens,
and The American Institute of CPAs.
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the book at Amazon