MC² Market & Competitive Convergence

Bibliography

Book offer: A Common Sense Approach to Industrial Marketing by Ray Vitullo. Copyright 1996, 100 pages, paperback. Go to Contact MC², request the book, and please consider making a contribution through the Amazon Honor System in the righthand column. For shipments outside of North America, U.S. Postal Service rates for sending an 8 oz. book will be quoted.

To recommend a book, or to inquire about partnering in its marketing, Contact MC²

For details on books and to buy them, go to Amazon

Age of Competitive Intelligence, John McGonagle, Quorum Books 1999

Built to Last: Successful Habits of Visionary Companies, James C. Collins and Jerry I. Porras

Death March: The Complete Software Developer's Guide to Surviving 'Mission Impossible' Projects, Edward Yourdon, June 15, 1999

Designing Web Usability by Jakob Nielsen, New Riders Publishing, 1999

Going To Market: Distribution Systems for Industrial Products by Corey, Cespedes, and Rangan

Good to Great: Why Some Companies Make the Leap... and Others Don't, James C. Collins and Jerry I. Porras, October 2001

Introduction to Decision Analysis, David C. Skinner, Probabilistic Publishing. TIFOE.com

Kotler on Marketing: How to Create, Win, and Dominate Markets, Philip Kotler, April 1999

Lean Thinking: Banish Waste and Create Wealth...James P. Womack

Mail and Telephone Surveys: The Total Design Method, Don A. Dillman

Managing Marketing: Text, Cases, and Readings, Thomas V. Bonoma, December 1995

Marketing Management: Millennium Edition, Philip Kotler, July 1999

Marketing Management: Analysis, Planning, Implementation, and Control, Philip Kotler, June 1999

Mitsui: Three Centuries of Japanese Business, John G. Roberts

Molecular Biology of the Cell, Third Edition, Bruce Alberts, Dennis Bray, Julian Lewis, Martin Raff, Keith Roberts, James D. Watson

My Life in Advertising and Scientific Advertising, Claude C. Hopkins

Ogilvy on Advertising, David Ogilvy

Process Consultation Revisited : Building the Helping Relationship, Edgar H. Schein

Presentations Plus, David A. Peoples

Tangled Web: Tales of Digital Crime from the Shadows of Cyberspace, Richard Power (Que)

The Innovator's Dilemma: When Technologies Cause Great Firms to Fail, Clayton M. Christensen

The New Strategic Selling : The Unique Sales System Proven Successful by the World's Best Companies, Stephen E. Heiman, January 1998

The Road to Serfdom, Friedrich Hayek, with introduction by Milton Friedman

The Soul of a New Machine, Tracy Kidder, June 2000

Uncertainty: The Life and Science of Werner Heisenberg, David C. Cassidy, WH Freeman & Co., 1993

You Say You Want a Revolution: A Story of Information Age Politics, by Reed E. Hundt

What is Mathematics? by Richard Courant, Herbert Robbins. Originally published in 1941. Albert Einstein gave it an excellent review: "A lucid representation of the fundamental concepts and methods of the whole field of mathematics...Easily understandable. (Editor's note "hmmm...")

Write Your Own Business Contracts: What Your Attorney Won't Tell You, E. Thorpe Barrett

Amazon Honor System